Our Story

I'm not a robe guy.  Never have been. 

 

And most of the guys I know, they’re not robe guys either. 

 

They’re a little too, I don’t know…familiar? Creepy?

 

But my wife, she loves robes…and she always looks so damn comfy. 

 

 

Back in 2016, I was in the shower staring at her in her robe…and this was basically the thought that went through my mind. 

 

“I like to be comfy too…but what can I wear?  Not a robe, that’s for sure.”

 

“I’d wear a towel, but towels look weird.” 

 

“Why haven’t robes changed much in the past several hundred years?  And why are men’s robes and women’s robes exactly the same?”

 

Then I turned and saw a hoodie hanging on the hook next to my towel.

 

“I’d wear a towel if it looked like a hoodie.”  Cue music…cue lighting bolt. 

 

I got that adrenaline rush when you just know you’re onto something. 

 

I got dressed, jumped in the car and ended up in Walmart, where I bought a bunch of towels and headed to my tailor Josè. 

 

“Josè, can you make a hoodie and sweatpants out of these towels?”

 

Boom! A week later, I had a pretty awesome and absorbent hoodie and pants…and that’s because Josè is awesome. 

 

Many prototypes and samples later, I decided to do a Kickstarter to see if everyone else thought the idea was as good as I did.

 

Fast forward to June 2017…and we hit our funding goal in just 2 days. 

 

And within a couple of weeks, Shark Tank was tweeting at us. 

 

We raised just under 70k in that month.  And remember that was in June…not exactly prime bathrobe selling season. 

 

 

It’s about time the robe has changed…join the Robe-o-lution!

Howie Busch is a seasoned Inventor, Entrepreneur, Advisor & Attorney who has experienced success in a number of related businesses. 

Mr. Busch designs and develops innovative consumer products, which he typically licenses to leaders in the appropriate industry.