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Super Soft Fabric

Our story

From an idea in the shower to the favorite robe
for dudes around the world.

Rated 4.8/5.0 by 1000+ Happy Customers

WORDS FROM THE DUDE WHO STARTED IT ALL

“I'm not a robe guy. Never have been. And most of the guys I know, they're not robe guys either. But we are all hoodie guys.”

They're a little too, I don't know...familiar? Creepy? But my wife, she loves robes...and she always looks so damn comfy.

THE SHOWER...WHERE ALL GOOD IDEAS HAPPEN

Flashback to 2016 – I was in the shower staring at her all snug in her robe, jealousy creeping in. I remember thinking, “I like to be comfy too...but what can I wear? Not a robe, that's for sure.”

"I’d wear a towel, but towels look… weird. Why hadn’t robes evolved? Why are men's robes just like women's?"

THEN, ONE DAY IN THE SHOWER, WHERE ALL THE BEST IDEAS HIT, IT STRUCK ME LIKE LIGHTNING.

I glanced at a hoodie hanging next to my towel and I thought, "I’d wear a towel if it looked like a hoodie.” What if there was a robe made just for dudes, by dudes, and only for dudes? 

I WAS RIDING THAT CRAZY ADRENALINE WAVE, THINKING “THAT MUST BE IT!”

So, I just threw on some clothes, hit up Walmart, grabbed a bunch of towels, and headed straight to my tailor, Josè. Stared right into his eyes and popped the question: "Can you make these towels into a hoodie and sweatpants?"

And just like that, a week later, I'm rocking this crazy-absorbent hoodie and pants combo.

One prototype after another, I thought, "Why not put this on Kickstarter?" Fast forward to June 2017, we hit our funding goal in just 2 days.

One week after we launched, the head of casting of Shark Tank said she wanted to talk. And the rest is history, my dude!

Just a few of the places we've been featured

MEET HOWIE BUSCH

The dude himself, the brains behind DudeRobe. As an entrepreneur, advisor, attorney, and former sports agent, Mr. Busch has a track record of success. He negotiated Under Armour's inaugural licensing deal, orchestrated multiple World Series of Poker agreements with ESPN, and facilitated Goldberg's transition from football to wrestling. 

But Howie's innovation doesn't stop there. He's not your average inventor. He transforms everyday ideas into extraordinary products.

SOME OF THEM INCLUDE:

DudeRobe - The modern bathrobe for guys that smashed Kickstarter records and made waves on Shark Tank.

On-Hand Pillow & World's Smallest Travel Pillow - Airport favorites worldwide.

Ugly Christmas Blankets - A quirky, perfect holiday gift for anyone tricky to shop for.

Wall Wobblers - They're like bobbleheads, but for your walls.  

FOLLOW US AT @duderobe

Show us how you #robelikeadude

  • Free Shipping (Contiguous US Only)
  • Loved by Dudes Worldwide
  • 100% Money Back Guarantee
  • Super Soft Fabric
Free Shipping (Contiguous US Only)
Loved by Dudes Worldwide
100% Money Back Guarantee
Super Soft Fabric