Sports Licensed Robes

Because fight night deserves a robe worth wearing.

You already know the robe is part of the ritual. Now you can wear one that actually earns it. The officially licensed UFC DudeRobe combines everything that made the original Shark Tank-featured DudeRobe a hit with authentic UFC branding you'd actually want to be seen in. This is the UFC merch that lives in your rotation, not in a drawer.

Available in Black, Navy, and Grey.

What Makes It Different from Every Other Licensed Robe:

• WeekendBlend™ Fabric: Premium hoodie-grade exterior with a high-absorbency towel lining inside. Not a cheaply printed logo tee stuffed into a robe.
• Authentic UFC Branding: Officially licensed with the UFC seal placed where it belongs, not slapped on as an afterthought.
• Never-Lost™ Belt: Sewn in permanently, because fight night prep shouldn't include hunting for your belt.
• Hoodie-Style Hood and Fit: The iconic DudeRobe look and feel, now repping the Octagon.
• Non-Floppy Cuffed Sleeves: Structured and in place whether you're watching, cheering, or shadowboxing in the living room.
• Hidden Stash Pocket: Phone, snacks, remote, all within reach for the full fight night setup.

Built For:

Fight night watch parties. Post-workout recovery done right. The UFC fan who has everything except UFC merch actually worth wearing. And the easiest gift call you'll ever make for any fan on your list.

Officially licensed. Legitimately comfortable. As seen on ABC's Shark Tank and worn by over 300,000 dudes.

Limited edition designs. Order before they sell out.