Story


I'm not a robe guy.  Never have been. 
 
And most of the guys I know, they’re not robe guys either. 
 
They’re a little too, I don’t know…familiar? Creepy?
 
But my wife, she loves robes…and she always looks so damn comfy. 
 

THE SHOWER…WHERE ALL GOOD IDEAS HAPPEN

 
Back in 2016, I was in the shower staring at her in her robe…and this was basically the thought that went through my mind. 
 
“I like to be comfy too…but what can I wear?  Not a robe, that’s for sure.”
 
“I’d wear a towel, but towels look weird.” 
 
“Why haven’t robes changed much in the past several hundred years?  And why are men’s robes and women’s robes exactly the same?”
 
Then I turned and saw a hoodie hanging on the hook next to my towel.
 
“I’d wear a towel if it looked like a hoodie.”  Cue music…cue lighting bolt. 
 
I got that adrenaline rush when you just know you’re onto something. 
 
I got dressed, jumped in the car and ended up in Walmart, where I bought a bunch of towels and headed to my tailor Josè. 
 
“Josè, can you make a hoodie and sweatpants out of these towels?”
 
Boom! A week later, I had a pretty awesome and absorbent hoodie and pants…and that’s because Josè is awesome. 
 
Many prototypes and samples later, I decided to do a Kickstarter to see if everyone else thought the idea was as good as I did.
 

KICKSTARTER & SHARK TANK

 
Fast forward to June 2017…and we hit our funding goal in just 2 days. 
 
And within a couple of weeks, Shark Tank was tweeting at us. 
 
We raised just under 70k in that month.  And remember that was in June…not exactly prime bathrobe selling season. 
 
Now it’s January 2017 and we’re airing on Shark Tank…the original supporters just received their DudeRobes over the past two weeks and the response has been absolutely overwhelming. 
 
 But this story is still being written…and that’s because I’m blessed to have an incredible group of dudes who have helped along the way…and now I’m stoked to be able to offer all you dudes out there with a badass bathrobe and loungewear that is changing the game. 
 
It’s about time the robe has changed…join the Robe-o-lution!

FOUNDER STORY

Howie Busch is a seasoned Inventor, Entrepreneur, Advisor & Attorney who has experienced success in a number of related businesses. 
Mr. Busch designs and develops innovative consumer products, which he typically licenses to leaders in the appropriate industry.
 
Inventions Include: 

- DudeRobe - Re-designed & re-engineered the bathrobe into something guys today will actually want to wear. Ran successful Kickstarter campaign that was nearly 300% funded & is now appearing on Shark Tank. 

- On-Hand Pillow & World's Smallest Travel Pillow, sold in airports around the world.

- Ugly Christmas Blankets...the perfect holiday gift for that hard to shop for person in your life. 

- Wall Wobblers, the bobblehead for your wall coming to stores starting Q3 2016. 

Before becoming an Inventor, some other Cool Stuff I’ve done:

- One of the "godfathers" of the bathroom advertising industry, Mr. Busch sold his interest in his indoor advertising company to attend law school. 

- By the time his second year of law school rolled around, he was negotiating NFL contracts for players like 1st Round Draft Pick Tim Green. 

- Negotiated UNDER ARMOUR’S first pro sports license with the NFL. 

- Helped little known NFL player Bill Goldberg get into professional wrestling, where he became GOLDBERG, one of the most successful and highly compensated wrestlers of all time. 

- Negotiated multiple World Series of Poker deals with ESPN.

- Represented numerous sports broadcasters, producers and production companies, negotiating deals with ESPN, NBC, CBS, ABC, Turner, etc.

CHECK OUT THESE OTHER GREAT SHARK TANK PRODUCTS

BRIDAL BUDDY

DUDEROBE

ECHO VALLEY MEATS

GLOVESTIX

GOODHANGUPS

HIRESANTA

KITCHEN SAFE

MOKI DOORSTEP

NIGHT TECH GEAR

PANDALOON

POLYGLIDE

QUBITS

RECHARJ

SEE RESCUE STREAMER

SINGTRIX

THE SMART BAKER

Frequently Asked Questions

Find answers to common questions about our products, shipping, returns, and more.

What makes DudeRobe different from a regular robe? +

DudeRobe isn’t your grandpa's fluffy hotel robe. It’s built like a hoodie on the outside and towel-lined on the inside — designed for dudes who actually want to wear it, not just drape it over a hook.

Will the belt fall off like every other robe? +

Nope. The Never-Lost Belt™ is permanently attached so you never deal with slipping, sagging, or losing it in the laundry again.

What’s the inside made of? +

The interior is lined with super-absorbent towel fabric — perfect for stepping out of the shower, hot tub, or just kicking back.

Does it prevent “robe slip”? +

Yes. The above-the-knee cut + secure belt = no D!@k$lip. You’re covered (literally).

Does the robe have pockets? +

Yep — two standard pockets plus a hidden stash pocket for your phone, wallet, snacks… whatever you need to keep low-key.

Is DudeRobe a good gift? +

It’s one of our most popular reasons for purchase. Guys love it, partners love gifting it — and it’s guaranteed to get a reaction.

Is it good for after the shower or just lounging? +

Both. It dries like a towel and wears like premium loungewear. Out of the shower, around the house, walking the dog — it’s built for all of it.

Do you offer matching shorts or joggers? +

Yes — you can complete the set with DudeRobe shorts or joggers in matching fabrics and colors for full-body comfort.

How fast is shipping? +

Orders typically ship within 1–2 business days and arrive quickly depending on your location. You’ll get tracking updates the whole way.

Can I return or exchange it? +

Absolutely. We offer easy returns and exchanges within 30 days as long as the item is unworn and in new condition.

Do you ship internationally? +

Currently, we ship within the U.S. (48 states). International shipping options may expand soon — stay tuned.

Will the belt fall off like every other robe? +

Nope. The Never-Lost Belt™ is permanently attached so you never deal with slipping, sagging, or losing it in the laundry again.

Does it prevent “robe slip”? +

Yes. The above-the-knee cut + secure belt = no D!@k$lip. You’re covered (literally).

Is DudeRobe a good gift? +

It’s one of our most popular reasons for purchase. Guys love it, partners love gifting it — and it’s guaranteed to get a reaction.

Do you offer matching shorts or joggers? +

Yes — you can complete the set with DudeRobe shorts or joggers in matching fabrics and colors for full-body comfort.

Can I return or exchange it? +

Absolutely. We offer easy returns and exchanges within 30 days as long as the item is unworn and in new condition.