HOLIDAY SALE: 30% OFF SITEWIDE WITH CODE GIFTME30

Holiday gift guide

7 reasons women are going crazy for the ONE thing their man didn't know he needed

300,000+ guys · As seen on Shark Tank

He didn't ask for it. He won't buy it himself. And 300,000+ guys now refuse to take it off.

Couple on the couch, both in DudeRobes, laughing
Show me the ONE thing
Guy at the mailbox in a navy DudeRobe

1. It's not what you think it is.

It looks like a hoodie. It's actually a robe: the DudeRobe, as seen on Shark Tank. That's exactly why guys wear it.

Get him one
Close-up of the towel lining inside the DudeRobe

2. It replaces something he uses every single day.

The inside is towel-lined. He steps out of the shower, puts it on, and he's dry. The wet towel on the bed is officially retired.

Yes, he needs this
Hands tying the sewn-in DudeRobe belt

3. The part that always goes missing can't.

The belt is sewn in. “I lost the belt” is no longer an option.

Robe him up
Hand in the DudeRobe pocket

4. There's a hidden feature most guys find on day 3.

A secret inside pocket. Phone, remote, snacks. Not on the arm of the couch anymore.

Add to cart
Guy slouched on the couch, legs up, robe staying closed

5. No more D!@k$lip.

It stays closed when he sits, slouches, or lies down. Your guests will thank you.

Get his DudeRobe
Woman in a grey robe in her kitchen at night

6. You're going to steal it.

Everyone does. That's why plenty of women end up ordering SheRobe for themselves.

I'm stealing one too
Card night with friends, one guy in a navy DudeRobe

7. 300,000 guys can't ALL be wrong.

As seen on Shark Tank. Thousands of 5-star reviews. The ONE thing he didn't ask for and now won't take off.

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From the guys who own one (and the people who bought it for them)

★★★★★

He is ecstatic!

Bought it for my husband who wanted a robe but all we could find were spa robes (mid calf) or robes that gapped. The DudeRobe is absolutely perfect!!
Katrina P. · Verified buyer

★★★★★

Both my boyfriend and son LOVED

I think my son’s may be stolen by his girlfriend as she loved it as much as he did. My boyfriend has been living in his.
Jamie F. · Verified buyer

★★★★★

My husband loves it!

My husband puts a hoodie on every morning. I got him this robe and he loves it because it’s just like a hoodie. Very comfortable!
Jamie P. · Verified buyer

Get him the ONE thing.

30% off everything. Order by December 20 for delivery before Christmas.

Code GIFTME30

Claim 30% off

Pick his style

Prices shown with code GIFTME30, applied at checkout.

Quick questions

Will it arrive before Christmas?

Order by December 20 for delivery before Christmas. Shipping is free on all U.S. orders.

What if he wants a different color?

Easy exchanges. You have 30 days to return or exchange.

Is it a robe or a hoodie?

Both. That's the whole point.

Can I get one for myself?

Yes. It's called SheRobe.

Free shipping on all U.S. orders · 30-day returns & exchanges