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The thing nobody's told you about

7 reasons 300,000 guys are obsessed with something most people still haven't heard of

300,000+ guys · As seen on Shark Tank

It was on Shark Tank. It's in 300,000+ homes. And somehow most people have never seen one.

Man in a navy DudeRobe with the hood up
Ok, what is it?

It's the DudeRobe: a robe that looks like a hoodie. Here's why the guys who have one won't shut up about it.

Guy at the mailbox in a navy DudeRobe

1. It doesn't look like a robe.

So guys who'd never wear a robe wear this one. To the mailbox, the grill, the couch.

Show me
Close-up of the towel lining inside the DudeRobe

2. It dries you off.

The inside is towel-lined. Out of the shower, into the robe.

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Hands tying the sewn-in DudeRobe belt

3. The belt can't go missing.

It's sewn in.

Robe me up
Hand in the DudeRobe pocket

4. There's a secret pocket.

Most guys don't find it until day 3.

Add to cart
Guy slouched on the couch, legs up, robe staying closed

5. It stays closed.

No more D!@k$lip. Ever.

I'm in
Couple on the couch, both in DudeRobes

6. Their partners keep stealing it.

Which is why SheRobe exists.

Shop SheRobe
The All-American (Dude)Robe The All-American (Dude)Robe The Hef — A “Smoking Jacket” Robe The Hef UFC DudeRobe - Black UFC DudeRobe IndoorCamo™ Limited Edition DudeRobe IndoorCamo™ Limited Edition DudeRobe

7. There's a version for every kind of guy.

All-American, The Hef, UFC, Indoor Camo.

Pick my style

From the guys who own one (and the people who bought it for them)

★★★★★

He is ecstatic!

Bought it for my husband who wanted a robe but all we could find were spa robes (mid calf) or robes that gapped. The DudeRobe is absolutely perfect!!
Katrina P. · Verified buyer

★★★★★

Both my boyfriend and son LOVED

I think my son’s may be stolen by his girlfriend as she loved it as much as he did. My boyfriend has been living in his.
Jamie F. · Verified buyer

★★★★★

My husband loves it!

My husband puts a hoodie on every morning. I got him this robe and he loves it because it’s just like a hoodie. Very comfortable!
Jamie P. · Verified buyer

Now you know.

30% off everything. Ends December 20.

Code GIFTME30

Claim 30% off

Pick his style

Prices shown with code GIFTME30, applied at checkout.

Quick questions

Will it arrive before Christmas?

Order by December 20 for delivery before Christmas. Shipping is free on all U.S. orders.

What if he wants a different color?

Easy exchanges. You have 30 days to return or exchange.

Is it a robe or a hoodie?

Both. That's the whole point.

Can I get one for myself?

Yes. It's called SheRobe.

Free shipping on all U.S. orders · 30-day returns & exchanges